Research Interests
Transmedia Storytelling · Digital Humanities · Computational Narrative Analysis (Text Mining of Audience Reception) · Adaptation Studies · Story IP Development across Webtoon, Film, and Drama
Education
Chung-Ang UniversityMar 2025 – Present
M.A. Candidate in Creative Writing, Concentration in Storytelling Content — Seoul, Korea
- 33 credits completed; GPA 4.31/4.5; expected graduation Spring 2027
- Research on transmedia storytelling and computational (digital humanities) approaches to narrative and audience reception
Korea National University of ArtsMar 2013 – Feb 2015
Master of Arts Management (GPA 4.21/4.3) — Seoul, Korea
- Thesis: “Identification and Development Model of Success Factors in Commercial Film Projects,” applying Network Dynamics Theory
- Student President, Arts Management Department
Yonsei UniversityMar 2008 – Feb 2013
Bachelor of Business Administration, Minor in Industrial Engineering (GPA 3.82/4.3) — Seoul / San Francisco
- Vice President, Global Management Track (Official Track of Yonsei Business School); completed 170 units
Gyeonggi Science High School for the GiftedMar 2006 – Feb 2008
- Graduated early for outstanding academic performance
- Thesis: “Analysis on the Characteristics of Language Network Phase by Development”
Publications & Conference Presentations
Lee, J. (2025). “A Study on Character Adaptation in Mickey 17, from Novel to Film” [소설 원작 영화 〈미키 17〉의 캐릭터 각색 연구]. The Journal of Literature and Film (문학과영상), KCI-indexed journal.
Lee, J. (2026). “The Box-Office Mechanism of The Man Who Lives with the King: A Text-Mining Analysis of Audience Reviews” [〈왕과 사는 남자〉의 흥행 메커니즘]. Spring Conference of the Korea Humanities Content Society (인문콘텐츠학회 춘계학술대회), conference presentation.
Grants & Selected Creative Projects
Korea Creative Content Agency (KOCCA) — Follow-up Support Program, Webtoon2026
- Selected project: Doctor Half Moon: The Savior Who Comes with the Moonrise 〈닥터 하프문: 달이 뜨면 찾아오는 구원자〉 — transmedia IP developed from drama to webtoon
Korea Creative Content Agency (KOCCA) — Creative Talent Program, Film2025
- Selected project: Cheoyong 〈처용〉
Korea Creative Content Agency (KOCCA) — Creative Talent Program, Drama2023
- Selected project: Doctor Half Moon: The Savior Who Comes with the Moonrise 〈닥터 하프문: 달이 뜨면 찾아오는 구원자〉
Professional Experience
Semicolon Studio (a subsidiary of NAVER Corp.)Jan 2020 – Present
Team Lead, Strategy & Planning Team — Seoul, Korea
- Conducted end-to-end content production from planning to execution (web-drama, animation, YouTube channels), delivering 1.8M+ views on YouTube
- Valuated 5+ projects and developed deal structures from in-house production to strategic partnerships, factoring in revenue shares on IP, V-commerce, and advertising
- Translated performance-indicator data into content development and strategic decisions, identifying business opportunities under fast-paced trends
Sandbox NetworkDec 2018 – Jan 2020
Part Lead, Strategic Partnerships — Seoul, Korea
- Led internal initiative to increase operating efficiency of a 10+ member team directly managing 88+ YouTube channels/partners
- Managed 11+ production projects launched on YouTube; drove channel successes such as Discovery Korea (801K subscribers in 6 months)
- Diversified deal structures from online to offline business for partnering YouTube creators
SK Telecom / SK SUPEX CouncilJan 2015 – Jan 2017
Project Leader, New Energy Strategy Team, Global Growth Committee — Seoul / Tokyo / Beijing / San Francisco
- Developed market-entry strategies for the self-driving automotive market with top management consulting firms; presented reports to executives
- Conducted competitive analysis and valuated projects behind organic and inorganic growth decisions
- Led resource and execution planning across 10+ SK subsidiaries, including face-to-face interviews and site visits
Manager, IoT Solution Business Division, SK Telecom
- Developed a data-driven strategy to improve energy solutions (BEMS, FEMS, DR), contributing to a 30%+ increase in energy-solution sales
Michigan Venture CapitalSep 2014 – Dec 2014
Analyst Assistant (Intern), Investment Team — Seoul, Korea
- Valuated 10+ commercial film projects behind investment decisions
- Evaluated and developed 3+ commercial film screenplays
Skills & Qualifications
- Transmedia Storytelling: original IP development and adaptation across webtoon, drama, film, and short-form video; industry experience in IP valuation and deal structuring
- Digital Humanities: computational narrative and reception analysis, including large-scale text mining of audience reviews (20,000+ documents); mixed-methods research design
- Data Analysis: strong quantitative and qualitative research experience; R, Visual Basic, C++, MATLAB
- Languages: Korean (native), English (fluent)
- IT Proficiency: MS Office Suite (PowerPoint, Excel, Word)
Honors & Awards
GRS Full-Tuition Scholarship (Graduate Research Scholarship)2025 – 2026
Chung-Ang University
KNUA Scholarship for High PerformanceSpring 2014
Korea National University of Arts
TA ScholarshipFall 2013
Korea National University of Arts
D.K. Korea ScholarshipSpring 2012
Yonsei Business School
Internal Scholarship (2 semesters); Honors (4 semesters)2008 – 2012
Yonsei University